Our Toonies 2013 guest speaker is Rob Salkowitz, author of Comic-Con and the Business of Pop Culture. Rob is something called a “business futurist,” which essentially means he analyzes business trends and presents future economic scenarios based on those trends. His previous books, Young World Rising and Generation Blend, explored the impact of the youngest generation on the workplace and reflected his role as a digital media teacher at the University of Washington. Those that knew Rob as a worldwide speaker and founding partner of a communications firm might not have known that he is a dedicated comics fan; his latest book brings these powerful insights to the business of making comic books.
The book ties one pivotal summer at the industry’s most influential convention with the background of sequential art and the current state of the medium, leaping effortlessly between fascinating anecdotes, personal experience and historical context. His friends are key players, able to offer insight into the artistic struggle of independent creators, the plight of the retailer, small press marketing and big publisher numbers; he even takes us behind-the-scenes of the highly-regarded Eisner Awards! His familiarity with both mainstream comics and alternative comics, combined with his international perspective, allows the book to compare markets rarely discussed in the same volume. (more…)